Monday, February 1, 2021

Climate Crisis Messaging

I recently asked on Facebook for alternatives to calling climate change an "existential crisis" which to me doesn't connect well with those of us without college degrees and good book learning. As Rebecca Solnit pointed out, the Biden admin is doing a lot of good messaging such as focusing on Jobs, jobs, jobs. John Steiner sent my original message out and got some suggestions. Here's a good one from David Fenton of the Social Change Agency.

A great simple metaphor, proven and tested, is to say, “we have put a pollution blanket around the earth, which is trapping heat, melting ice, raising seas, flooding homes, and making storms and wildfires stronger. The good news is we know how to remove the blanket — by switching to clean energy. And we need to hurry.”

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